The Essentials of Blogging

No matter what kind of writer you are, you need a blog. All businesses in 2017 need blogs to prove that they’re experts in their field. This is even more important for writers because your blog serves as a portfolio that clients will read to assess your writing style and experience.

To set up a blog, you first need a website. Shop around for the best price on web hosting and install WordPress. Pick a theme, set up a site, and start writing! Write about topics in your niche and share information that will benefit prospective clients. Don’t just sell your services. Write about the industry you write for to give your clients a sample of what you might write for them.

Once you have a blog and some content, you need that content to be seen. Set up major social media accounts that make sense for your business. That means Facebook and Twitter, for sure, but many bloggers also find success sharing articles on Pinterest. Having share buttons on your blog makes it easy for people to share your content with their friends and their own audience.

Join online groups, such as Facebook groups and forums, in your industry and start talking with people who might benefit or know someone who could benefit from your services. Don’t start pitching yet! Build relationships with people. Blogging in 2017 and growing an online presence is all about building long-term relationships with people who can help you grow your audience or will hire you for services.

Blogging often starts slowly, but the more prolifically you can blog and promote your blog, the more your traffic will grow. Blog as frequently as you can without sacrificing quality and utilize SEO to rank high in search engines. You’ll be well on your way to a successful blog.

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