Internet marketing today is more than just ads. It’s creating website, blog, and social media content that people connect with and see value in. That’s where content marketers come in. Many freelance writers make a living writing content for businesses and promoting that content effectively on social media.
Content marketing is part of what is known as “inbound marketing.” It’s the marketing you do to generate interest before you ever make a sale. It can include blog posts, social media posts, videos, and downloadable content that, rather than being promotional, generates interest in what you have to say. Continue reading
No matter what kind of writer you are, you need a blog. All businesses in 2017 need blogs to prove that they’re experts in their field. This is even more important for writers because your blog serves as a portfolio that clients will read to assess your writing style and experience.Continue reading
Content writing is simply writing things for websites and blogs that further their internet marketing efforts. Many writers get started freelancing alongside their day job until they have consistent clientele they can write for – and that’s OK! It doesn’t take long to get started as a freelance content writer if you are willing to put in the work and invest a very small amount of money up front.
You’ll need a website. Don’t panic. Anyone can set up a website or blog in a few minutes with a web host and WordPress. A few clicks and you’re ready to go. Your website should feature an About page, your services (focus on the benefits they’ll get from your services, rather than selling the service itself), a portfolio of samples, and a blog where you’ll update frequently with new content to impress your readers and share valuable information that designates you as an expert.
This post assumes you have some marketing background and know about internet marketing and SEO, so I don’t have to share too much about how to promote yourself online. Establish yourself as an expert through your own content and by sharing valuable content on social media and your blog.
While you’re growing an online presence, visit freelancing sites like Upwork and People Per Hour. These freelance sites feature hundreds of jobs for new writers to help you get experience and build your portfolio. You may have to weed through some low-paying gigs, but they exist. There are also job boards for writers all over the internet. The highest-paying jobs come from pitching directly to companies and focusing, again, on how your writing will further their marketing and help their company to grow.
A good content writer has knowledge of SEO and social media marketing, can write in many styles to represent brands authentically online and can say what needs to be said clearly and concisely.
If you have these skills, working as a freelance content writer online is one of the most lucrative ways to get started in the freelance writing industry.