An Introduction to Content Marketing

Internet marketing today is more than just ads. It’s creating website, blog, and social media content that people connect with and see value in. That’s where content marketers come in. Many freelance writers make a living writing content for businesses and promoting that content effectively on social media.

Content marketing is part of what is known as “inbound marketing.” It’s the marketing you do to generate interest before you ever make a sale. It can include blog posts, social media posts, videos, and downloadable content that, rather than being promotional, generates interest in what you have to say. 

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