An Introduction to Content Marketing

Internet marketing today is more than just ads. It’s creating website, blog, and social media content that people connect with and see value in. That’s where content marketers come in. Many freelance writers make a living writing content for businesses and promoting that content effectively on social media.

Content marketing is part of what is known as “inbound marketing.” It’s the marketing you do to generate interest before you ever make a sale. It can include blog posts, social media posts, videos, and downloadable content that, rather than being promotional, generates interest in what you have to say. 

If you say it well, people will take interest in what you’re selling too. The goal is for the content you give away for free to give you authority by helping people find solutions to problems. Once those problems are solved, you lead into even more valuable problem-solving products and services – the ones that have a price tag on them.

How can writers earn from content marketing?

Two ways: you can sell content writing services and help other people with their internet marketing or you can do your own content marketing and use it to generate interest in your own writing services. I recommend both if you want to earn the most money.

Content marketing requires knowledge of the industry you’re writing in, search engine optimization (SEO), and how to market on social media. If you have these skills, offer them to clients, but also use them to improve your own content and thus generate interest that converts into income.

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